#TheSEOShow
The SEO Show is the absolute first SEO & Web Marketing international event ever hosted in the middle-south of Italy and first stop of an ideal educational path that will bring the biggest experts in the field on alternative locations, not used to host these kind of events.
For this very reason we chose to start from Naples, a city with so much to offer to the digital industry and whose voice has been muted for too long now.
For two days in September, Castel dell’Ovo will be the stage of the biggest SEO event of the year in Italy, with great names of the international SEO scene who will take turns to create a rich program of speeches and insights.
Two days of SEO training
The greatest experts in a magical venue
Multi-language support
SPEAKERS
Are you ready to meet the top specialists in the field?
These are our first confirmed speakers: follow us to find out who will be next!
Ivano Di Biasi
Aleyda Solis
Dawn Anderson
Jamie Alberico
Gianluca Fiorelli
Jono Alderson
David Amerland
Bill Slawski
Carrie Rose
Alessio Pomaro
Purna Virji
Emanuele Tolomei
Jacopo Matteuzzi
Marco Volpe
Flavio Mazzanti
Jason Barnard
David Sottimano
Izzi Smith
Fabrizio Ballarini
Gary Illyes
PROGRAM
The complete program will be updated in coming weeks!
What happens when everybody’s website is fixed?
For many people, a big part of SEO and digital marketing is to solve, improve and continuously optimize performance so to compete at our best. But what happens when all of this is no longer necessary? What happens when everybody’s website, app or software is perfect? This is the question we need to start asking ourselves now, while Google’s involvement with projects like AMP, Schema and WordPress is quietly changing the very nature of the internet: to compete in this new world, we need a radically different way of thinking.
45min
Jono Alderson
Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more. He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets. Jono currently […]
https://www.jonoalderson.com/Google, NLP and ML: the impact on the SEO
Search engines are learning about Entities by analyzing videos, photos, audio and news sources, using natural language processing and machine learning and thus relying less and less on human editors. This translates into the use of semantic labels in image search categories, learning how to find new information about entities using image analysis, or about people in news and movies by analyzing videos. Above all, for us, it means learning to better optimize pages for entities.
60min
Bill Slawski
With more than 20 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,000 posts. Bill’s experience includes Fortune 500 brands […]
https://gofishdigital.com/Disambiguation of signals in Google search
GSC strategies and recommendations for all those problems that frequently gravitate around the disambiguation of the various signals in Google search, with a particular eye on how to manage the different scenarios so to avoid duplication: a real pain in the neck, especially for e-commerce!
45min
Dawn Anderson
Dawn Anderson is the CEO, founder and principle consultant at digital marketing and international SEO consultancy agency, Move It Marketing and lectures on search and digital marketing strategy at Manchester Metropolitan University. She is also an international conference speaker on search and web strategy (UK, US, AUS, IT), and organic search marketing trainer.
https://bertey.com/Voice Search: the new star of digital marketing
The growth of mobile and vocal research created a paradigm shift in terms of desired UX. Users want accurate answers to specific questions on all devices, and not necessarily links. Search engines become then answer engines.
The brands that will successfully find the way to benefit from this type of visibility, even without clicks, will be those who will win in these new forms of SEO.
A journey through the evolution of research, passing through BERT, "Zero-Clicks searches" and the search session, in order to get to Voice Search.
We will see the best practices of Voice Search optimization, practical examples of strategy and motivations that should drive brands to invest in vocal strategy.
45min
Alessio Pomaro
As software engineer “lent” to the web, I went through 3 main steps: development (as full-stack developer), marketing (SEO oriented), all the way to voice technology. Today, at Site by Site, I lead both the SEO department and an R&D team named “Voice Branding”, in which we take care of the voice search and develop […]
Navigating the Critical Rendering Path
What happens when you combine Mobile First Index, Performance, and JavaScript? You find the critical rendering path! This talk will look at how these 3 major components of search can guide your strategy and tactical ways to improve them.
60m
Jamie Alberico
Jamie Alberico isn’t a robot, but she speaks bot. As a technical SEO, she studies how search engines crawl, render, and index the web. She loves to tame wild JavaScript frameworks like Angular and React. When not working, Jamie likes horror movies, graphic novels, and Dungeons & Dragons.
09:00
SEO for StartUp
A practical and accurate focus on the best way to make SEO for a high growth startup: which parts of the team should be built first? Which activities should be prioritized? which KPIs to use when starting from scratch to then quickly scale traffic and site pages (both through editorial support and automation)?
60min
Fabrizio Ballarini
Fabrizio leads Organic Growth and SEO at TransferWise. Fabrizio’s team mission at TransferWise is to acquire customers at 0 cost by building products, platforms and content that educates and solves customer problems. Before bootstrapping his current team at TransferWise he used to consult enterprise clients across finance, e-commerce & tech at Neo@Ogilvy, Ogilvy’s performance marketing […]
https://www.transferwise.jobs/10:00
Local SEO Strategies
Analysis and further insights from a Local SEO perspective: thanks to the support of a specific case study, we are going to look at the project both from the website point of view and the MyBusiness side.
45min
Flavio Mazzanti
My special skill is the SEO, used to improve both the ranking and visibility of already launched projects and to give birth to visibility and ranking projects tailored on your goals. And, once you have reached the placement you were wishing for, keep it steady thanks to mentorship and staff training programmes. I actively work […]
11:00
SEO Automations
Everyday automation for SEOs: get things done quick with low to no code solutions!
45min
David Sottimano
David Sottimano has worked in the SEO industry for over 10 years specializing in Technical SEO for SMB and Enterprise clients in 3 continents. A well rounded marketer with experience in sales to development, he continues his work through an independent consulting company, working as a specialist consultant for agencies, runs Opensourceseo.org, and an automation […]
12:00
SEO Videos
How to make the most out of your videos to always be one step ahead in both Google and YouTube search!
60min
Aleyda Solis
Aleyda is an International SEO Consultant – service that she provides with her boutique consultancy, Orainti -, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 70 conferences in 16 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”, SEO book in Spanish to be published by […]
https://www.aleydasolis.com/en/13:00
The mental game of SEO
A deep look at how the assumptions we make and the perceptions we experience change practical SEO activity at both global and local level.
45min
David Amerland
David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneur’s alike helping them craft SEO and […]
https://davidamerland.com/LOCATION
Castel dell'Ovo
The SEO Show’s first stop is a location of excellence: Castel dell’Ovo.
For over 2000 years the castel has been one of the most representative symbols of Naples, embedded on the islet of Megaride, in the beating heart of the city’s gulf. A magical place full of legendary tales: here lies the body of the mermaid Partenope and in one of its crevices can still be found the egg once hid by the poet Virgil, and to which Napoli’s entire fate is closely tied.
A breathtaking and evocative setting as background for our event, which thus becomes both a point of encounter for the whole SEO community and a one-of-a-kind experience.
Via Eldorado, 3
80132 Napoli NA
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