Google, NLP and ML: the impact on the SEO

 

Search engines are learning about Entities by analyzing videos, photos, audio and news sources, using natural language processing and machine learning and thus relying less and less on human editors.  This translates into the use of semantic labels in image search categories, learning how to find new information about entities using image analysis, or about people in news and movies by analyzing videos. Above all, for us, it means learning to better optimize pages for entities.