The growth of mobile and vocal research created a paradigm shift in terms of desired UX. Users want accurate answers to specific questions on all devices, and not necessarily links. Search engines become then answer engines.
The brands that will successfully find the way to benefit from this type of visibility, even without clicks, will be those who will win in these new forms of SEO.
A journey through the evolution of research, passing through BERT, “Zero-Clicks searches” and the search session, in order to get to Voice Search.
We will see the best practices of Voice Search optimization, practical examples of strategy and motivations that should drive brands to invest in vocal strategy.