For many people, a big part of SEO and digital marketing is to solve, improve and continuously optimize performance so to compete at our best.
But what happens when all of this is no longer necessary? What happens when everybody’s website, app or software is perfect?
This is the question we need to start asking ourselves now, while Google’s involvement with projects like AMP, Schema and WordPress is quietly changing the very nature of the internet: to compete in this new world, we need a radically different way of thinking.