With more than 20 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO.

Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,000 posts.
Bill’s experience includes Fortune 500 brands and some of the largest websites in the world.

Bill is a contributing author for Moz and Search Engine Land.
In 2014-2016, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data and schema.

Talks

• Google, NLP and ML: the impact on the SEO